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Welcome to KickStart Online’s Blog

The Website & Online Marketing Information Highway!

The information on this website is to be used as a library to help our clients and anyone who is interested in understanding concepts and strategy when it comes to building your website and executing online marketing campaigns.

We believe in transparency!

With clients that understand more. Guidance and strategy execution can be directed with more care and pinpoint accuracy.

Our Information Categories

Basic Web Terms ExplainedBusiness & WebsitesOnline Marketing ArticlesSearch Engine Optimization ArticlesSocial Media ArticlesWeb Design Articles

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Website Start Up & Prep – Looking At UI & UX

By | Website Strategy | No Comments

Looking At The Basics – Your Website User Experience

Welcome to our next article in this series of articles that address the “Basics of your website – Start Up & Prep”. In the last article in this series, we spoke about Domains & Hosting , which is the first thing you will need before you can get your website up and running on the internet.

Remember you only need to start running the hosting package once you start actually building the website!

But before you can start building your website, you will need a plan. A Blueprint if you will; a design that takes into consideration user experience & your user interface (UX & UI).

Lets Get Some Simple Definitions To Help Us Understand UI & UX Design!

Thank you Wikipedia!

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.”

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”

These definitions include a very large number of aspects and are careers in themselves. In this article we just want you to understand that you need to take into consideration how your customer will use the website, and how to enhance their experience to make it easier for your customers to get what they need.

A lot of planning needs to go into how your customers will use the website, making it user-friendly and stylish at the same time. You need to bring your brand across and provide necessary information to sell your products or services as well. Read More

Hosting & Domains Explained

By | Business and Websites | No Comments

You Need a Website – What Do You Look At First?

Opening up a new company? Looking to expand your horizons online? Glad you have decided to join the party and to start taking advantage of the digital world. With the amount of “Googling” that is going on; the search engine and building an online presence is key to business success in this day and age. The first step you need to take when looking at tapping into the digital market space and building your online business presence, is getting a good quality website up and going. In a later article, we will go through all the steps to take to ensure your site is of good quality and does what you intend it to do. For now, we can just look at a website as being an online version of your business and represents your company online.

So, we need a website! What’s your first move here? A Domain is a great place to start. Read More

Is It About Time You Looked At A Website Re-Design?

By | Business and Websites, Web Design Articles

With the New Year beginning and new goals and activities being setup for the year. Have you taken the time to look at your website? How it is performing and if it is bringing in results for your business?

In this article today we will be discussing a couple indicators of whether it’s time for you to start looking at a redesign and maybe a change of strategy when it comes to your website.

An important thing to note is that if you have not met the potential customer prior to him/her viewing your website, it’s vital that your website brings across the message you want to portray to your clientele so that you make the best first impression possible.

Is Your Website Up To Date?

The very first thing you need to look at is whether your website is still up to date. This can imply a couple different elements as follows Read More

How Does Your Website Generate Results For Your Business?

By | Business and Websites, Internet/ Online Marketing Articles

Your Website Needs To Work!

Being online is necessary in this day and age. With loads of potential customers searching for products and services online, you don’t want to miss out on the opportunity to present your company to these prospects. But just having a website up doesn’t mean it will be driving visitors to your site and converting them into customers.

This article will give you a clearer look into “how your website generates results for your business”, from a wholesome view which KickStart Online uses when creating websites for its clients. A clear strategy and path needs to be taken in order to achieve results, one that includes a goal that is drawn up to work with and support your business goals and strategies.

Your Website & Customer Movement Towards Digital

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Websites And The Small Business Owner

By | Business and Websites
As a small business owner you need to be involved in if not all, then most aspects of your business. Knowing the basics of how your website works, the strategy involved and the purpose of your website is very important. A website just like any tool online needs to have a plan and needs to be managed once that plan has been executed.

In this article, we will go through the very basics that every small business owner should know about their website and the basics of what’s involved. Read More

New Age Marketing For The Small Business Owner

By | Business and Websites, Internet/ Online Marketing Articles

Small Business Marketing

Marketing a small business is probably one of the hardest things to do. The problem always comes in when budget needs to be considered, small businesses don’t generally have large budgets and especially for extra activities that don’t directly relate to the core part of the business.

So how do you expand your marketing and advertising without it costing you hundreds of thousands to millions to do it?

Marketing is extremely important but it can also get extremely expensive. Print, television, radio, billboards and newspapers etc are very good at reaching people and can be very effective. But you need to have a large budget and a good strategy moving forward with a large agency that have the experience to create something effective. The marketing and advertising budget of large companies can run into hundreds of millions and hundreds of thousands for medium size companies every year.

Achieving growth without marketing and just using word of mouth is possible without a doubt, but a business will never truly grow unless you start doing some marketing and start reaching for more customers and expanding your geographical reach.

The conclusion here is the traditional marketing route is expensive and requires a huge budget in order to be made effective and produce accurately measured and tangible results. Read More